For Entrepreneurs
Looking to Fuel
Business Growth.

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WIN WITH US
Where Strategic Finance Meets Execution
Success doesn’t happen overnight.

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It’s the result of a strategic game plan, persistent hustle, and the skillful execution of strong leadership and disciplined teams.
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Let Hoop partner with you to bring the finance leadership and structure needed at the moments that matter most. We help shape the game plan, strengthen decision-making, and work alongside you to turn strategy into results.
LET’S WIN TOGETHER
What We Do
FRACTIONAL
CFO SERVICE
FINANCE ENABLEMENT
TRANSACTION ADVISORY & EXECUTION
Problem Statement
Entrepreneurs focused on growth often lack the information, analysis, and insights that confidently support strategic business decisions due to a gap in financial leadership.  This can lead to missed opportunities, costly mistakes and risk, and time taken away from the highest value business activities.
Service Overview
Our Fractional CFO service provides a flexible and integrated solution where we become a strategic partner within your team, enabling you to confidently pursue growth opportunities, avoid costly mistakes, and focus on what you do best: leading your business.
Problem Statement
As businesses grow in size and complexity, scaling operations with manual processes and missing financial capabilities becomes increasingly ineffective. This often results in wasted time and resources, outdated and backward-looking information, and therefore a loss of focus on forward-looking insights.
Service Overview
Our Finance Enablement service works alongside your teams to assess and deploy solutions that improve operational flow and reduce friction. This is often a combination of people, processes, and tools that are right for your specific business. This hands-on approach ensures that changes deliver real, measurable outcomes, rather than just theoretical improvements.
Problem Statement
Whether preparing for an exit, an acquisition, or looking to raise capital, businesses often lack the leadership and foresight needed to navigate these complex processes. Without the right expertise, businesses risk costly and avoidable mistakes during preparation, not maximizing enterprise value, or ultimately not achieving their desired objective.
Service Overview
Our Transaction Advisory & Execution service will take an active leadership role in managing the transaction process, working alongside your executives and stakeholders through to deal completion. From developing a project plan, to strategically preparing investor material to directly participating in management presentations and negotiations, we will partner with you to minimize and mitigate risk and ultimately maximize value.
FRACTIONAL CFO SERVICE
Problem Statement
Entrepreneurs focused on growth often lack the information, analysis, and insights that confidently support strategic business decisions due to a gap in financial leadership.  This can lead to missed opportunities, costly mistakes and risk, and time taken away from the highest value business activities.
Service Overview
Our Fractional CFO service provides a flexible and integrated solution where we become a strategic partner within your team, enabling you to confidently pursue growth opportunities, avoid costly mistakes, and focus on what you do best: leading your business.
FINANCE ENABLEMENT
Problem Statement
As businesses grow in size and complexity, scaling operations with manual processes and missing financial capabilities becomes increasingly ineffective. This often results in wasted time and resources, outdated and backward-looking information, and therefore a loss of focus on forward-looking insights.
Service Overview
Our Finance Enablement service works alongside your teams to assess and deploy solutions that improve operational flow and reduce friction. This is often a combination of people, processes, and tools that are right for your specific business. This hands-on approach ensures that changes deliver real, measurable outcomes, rather than just theoretical improvements.
TRANSACTION ADVISORY & EXECUTION
Problem Statement
Whether preparing for an exit, an acquisition, or looking to raise capital, businesses often lack the leadership and foresight needed to navigate these complex processes. Without the right expertise, businesses risk costly and avoidable mistakes during preparation, not maximizing enterprise value, or ultimately not achieving their desired objective.
Service Overview
Our Transaction Advisory & Execution service will take an active leadership role in managing the transaction process, working alongside your executives and stakeholders through to deal completion. From developing a project plan, to strategically preparing investor material to directly participating in management presentations and negotiations, we will partner with you to minimize and mitigate risk and ultimately maximize value.
Meet the Team
As partners at Hoop Financial, we bring over 40 years of combined experience helping companies grow, scale, and execute across critical moments—from early-stage build to exit. We take a hands-on approach, working alongside leadership teams to drive decisions, execution, and lasting value.
Brian Kim
Partner
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Brian is a CPA, CA and Partner at Hoop Financial with over 20 years of experience across early-stage companies and large enterprises in industries including marketing services, technology, professional services, and manufacturing. Having held executive finance roles in both environments, he brings a practical, right-sized approach to strategic finance, operations, and M&A, helping teams execute with confidence and achieve their growth objectives.
Addison Lo
Partner
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Addison is a CPA, CA and Partner at Hoop Financial with over 20 years of experience across growth-stage companies and established organizations in industries including professional services, healthcare, manufacturing, marketing services, technology, and food & beverage. Having held executive finance roles in a global environment, he brings a data-driven, hands-on approach to strategic finance, commercial strategy, operations, and M&A, helping teams scale effectively and achieve their growth objectives.
Stages of Growth
Fractional CFO Service
Finance Enablement
Transaction Advisory & Execution
LET’S WIN TOGETHER
GROWTH
01
Effectively manage cash flow and cash burn
02
Establish the right revenue model to drive customer adoption
03
Track KPIs and key milestones
04
Develop the growth story (and the finance story to back it!)
05
Raise early-stage capital and manage investors
06
Deploy capital strategically to support early scaling
SCALE
07
Assemble the right team and infrastructure to scale the business
08
Establish traction and strengthen the growth narrative
09
Raise growth capital and strengthen investor relationships
10
Expand into new markets and geographies
MATURE
11
Protect and improve market position – defend revenue and margin – drive profitable growth
EXIT
12
Drive M&A strategy and execution aligned with shareholder goals
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